Subscribe to our newsletter Get original digital marketing stories in your email inbox. Anyone seen the brilliant Fevikwik ad in India released for WC? Sagar Kapoor on new Astral Pipes campaign Advertising. Sandeep Engineer on the making of Dabangg pipes. So the proposition here is very solid and appears well founded in consumer pain.

Uploader: Shakabar
Date Added: 18 January 2008
File Size: 29.28 Mb
Operating Systems: Windows NT/2000/XP/2003/2003/7/8/10 MacOS 10/X
Downloads: 53130
Price: Free* [*Free Regsitration Required]

Besides they also built on the second screen experience with Twitter. Toss in a Bollywood star and some silly humour – matching names, maybe! Sagar Kapoor on new Astral Pipes campaign Advertising. The proposition that an adhesive can give so much of joy is an emotional one unlike previous Fevikwik ads which were humorous. Resiquick’s ‘Sirf chipkao nahi, jodo’ featuring the to-be-bride.

Strategically launched during the captivating match, the ad captures the daily faceoff between Indian and Pakistani soldiers at the Wagah Border in a humorous and light-hearted manner. Sandeep Engineer on the making of Dabangg feviquick new ad.

In his view, the team should not have not feviqjick on rival brand name Fevikwik at all. Resiquick’s ‘Sirf chipkao nahi, jodo’ featuring the twins.

New Fevikwik ads focus on women consumers – Livemint

Is LinkedIn becoming the new Facebook? Piyush Pandey’s iconic ads over the years Karare takes on Kurkure with ‘tedha-seedha’ play Advertising.

Mallika Dua advocates wedding of equals in new ad. There fevisuick anecdotal evidence to suggest that even the most careful applications of instant adhesives like Fevikwik marketed by Pidilitemanage to leave unwanted glue residue on one’s fingers, due to overflow and spillage.


Thu, Nov 23 The adhesive business of this company was acquired by Astral in and product development began by It’s time someone addressed this problem,” he says. Cyanoacrilate adhesives industrial name for instant adhesiveshe tells us, are not feviquick new ad feviuqick India and are imported from China.

Fevikwik’s New TV Campaign Puts Women at the Heart of It | Adage India

Go to market with an ad campaign that highlights the difference. The brand should have used the ‘one drop’ or ‘non running’ proposition as the tag line to strengthen its claims.

By Abid Hussain Barlaskarafaqs! Advertising experts seem divided on their opinion on whether the new Fevikwik ads match the quick recall and whacky humour element of the previous ads feviquick new ad the brand. After all, ResiQuick doesn’t actually bring up a comparison with any af brand, Fevikwik or any other, in the films.

According to Vivek Sharma, chief marketing officer, Pidilite Industries, the campaign was launched with the India Pakistan match at the World Cup because cricket, like Fevikwik, feviquick new ad people together. We take a look at the team’s new three-film campaign that features actor Varun Dhawan, who tells consumers ‘Sirf chipkao nahi, jodo’.

The ads are quite apparently an attempt at ambush marketing.

ResiQuick challenges Fevikwik in new ad films

That, in a nutshell, appears to be the marketing strategy of ResiQuick, an instant adhesive brand from the house Astral Poly Technik. Apart from television, the campaign is ar promoted across digital, outdoors along with visibility at trade outlets. By feviquick new ad way, Pidilite tried solving this ‘overflow’ problem back in with Fevikwik Gel, a non-drip variant that lent consumers some much needed control over the application process. The one minute long TVC which went viral on social jew expressed the frustration of a Pakistani fan who is waiting to celebrate one win by bursting crackers.


How a fantasy gaming app became a brand We worked with a German company to develeop these tubes. The ad has hurt the sentiments of millions of Indians especially as it insults the soldiers and the people of the country.

It’s all the same; we just deliver it in a better way,” he says, explaining why his team chose to exploit the feviquick new ad factor, over any other core product-related benefit, in the campaign.

Venkatesh Rangachari, co-founder, Hypersonic Advisory, an advisory and consulting firm, maintains that Fevikwik is a very effective product, with huge application issues – “finally addressed by someone. Talking about unity not diversity.